How price to sales works
Price to sales is price over sales per share, the same ratio as market cap over sales. A $50 share on $25 of sales is 2 times. With 100,000,000 shares that is $5,000,000,000 of market cap over $2,500,000,000 of sales.
Price to sales
2.00x
Market cap $5,000,000,000 over $2,500,000,000 of sales.
- Price per share
- $50.00
- Sales per share
- $25.00
- Market cap
- $5,000,000,000
- Total sales
- $2,500,000,000
Revenue divided by the same share count. A loss-making firm can still have sales.
In millions of shares. 100 here is 100,000,000 shares.
On this page
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Sales per shareIn short
- P/S is price / sales per share. A $50 share on $25 of sales is 2 times.
- The same 2 is $5,000,000,000 of market cap over $2,500,000,000 of sales.
- Cut sales per share to $10 and P/S is 5. Sales are $1,000,000,000. The share did not get dearer. The year got thinner.
- An $80 share on $16 of sales with 50,000,000 shares is 5 times on $4,000,000,000 of market cap and $800,000,000 of sales.
- How the P/E ratio works is profit in the denominator. This page is sales. A loss-making firm can still have a P/S.
Market residual over a year's sales
Price to sales is the share price over sales per share:
On a $50 share with $25 of sales per share, P/S is 2. With 100,000,000 shares, market capitalisation is $5,000,000,000 and total sales are $2,500,000,000. Divide those two and the ratio is 2 again.
The two routes are the same identity. Multiplying price and sales per share by the share count cancels, so market cap over sales cannot disagree with price over sales per share unless one of the three inputs is from a different date than the others.
The price to sales calculator on this page is both routes. How the P/E ratio works puts earnings in the denominator. This page puts sales in. A firm with no profit can still have a P/S. P/E against P/S is that pair.
The same 5 times, a smaller firm
Price $80, sales per share $16, shares 50,000,000. P/S is 5. Market cap is $4,000,000,000. Sales are $800,000,000.
The 5 matches the second sheet. The firm is smaller than the $5,000,000,000 first sheet. P/S hides scale the way P/E does. Put the share count back in before lining two names up.
How EV/sales works puts enterprise value over sales instead of equity. A gap between P/S and EV/sales is net debt, not a trading signal. Do not paste this $5,000,000,000 cap onto that operations sheet.
What the 2 times is not
It is not a P/E. P/E divides by a year's profit. P/S divides by a year's sales. A high-margin firm can print a modest P/S and a high P/E at once, because sales are large and profit is a thin slice of them.
It is not a cash yield. Sales have not paid cost of goods, wages, tax or capex. How free cash flow works is further down the statement.
It is not EV/sales. Price to sales prices the equity residual. EV/sales prices the operations before asking who funded them.
When the ratio stops
When sales are zero the ratio stops working. Dividing a price by nothing does not produce a multiple anyone can spend. This calculator prints no P/S in that case rather than a nonsense figure. Zero sales is a description of the year.
A low P/S is common where margins are thin on purpose. It is not, on its own, a bargain. Compare it with the same firm over time, or with a rival doing the same work. Type the sales your sheet is using. Trailing sales and next year's sales are not interchangeable.
What this page is not doing
It is not a P/E, not an EV/sales engine, and not a claim that 2 times is cheap or dear. The three sheets are a $50 share on $25 of sales per share (P/S 2, sales $2,500,000,000), the same price on $10 of sales per share (P/S 5, sales $1,000,000,000), and an $80 share on $16 of sales per share (P/S 5, cap $4,000,000,000, sales $800,000,000). This is educational material, not financial advice.
Worked examples
A \$50 share on \$25 of sales
The share price is $50, sales per share is $25, and 100,000,000 shares are outstanding. What is P/S?
- P/S: .
- Market cap: , so $5,000,000,000.
- Total sales: , so $2,500,000,000.
- From the totals: . Sales per share is $25.
P/S is 2. Market cap is $5,000,000,000. Sales are $2,500,000,000. Sales per share is $25.
The same price on \$10 of sales per share
Keep the $50 price and 100,000,000 shares. Sales per share is now $10. What is P/S?
- P/S: .
- Market cap is still $5,000,000,000.
- Total sales: , so $1,000,000,000.
P/S is 5. Market cap is still $5,000,000,000. Sales are $1,000,000,000. Sales per share is $10.
An \$80 share on \$16 of sales
Price is $80, sales per share is $16, shares 50,000,000. What is P/S?
- P/S: .
- Market cap: , so $4,000,000,000.
- Total sales: , so $800,000,000.
P/S is 5. Market cap is $4,000,000,000. Sales are $800,000,000. Sales per share is $16.
Common questions
Why use P/S when the firm has no earnings?
Because sales can still be positive when profit is not. The first sheet is $50 over $25 of sales per share, which is 2 times. That is a sales multiple, not a claim that the year was profitable.
Is a low P/S a bargain?
It means the market residual is a small multiple of this year's sales. Thin-margin businesses print a low P/S as a matter of course. It is not a liquidation bid.
Why is this not EV/sales?
P/S puts equity in the numerator. EV/sales puts the operations in. Debt and surplus cash sit in the gap. They are different fractions.
Keep reading
- Price to sales calculator
- P/E vs price to sales
- How the price to earnings ratio works
- How price to book works
- How EV/sales works
- How market capitalisation works
- Market capitalisation, defined
- Price to earnings ratio, defined
- P/S: drag sales per share
- How sales per share works
- Price to book vs price to sales
- EV/sales vs price to sales
This page is educational material, not financial advice. The figures come from the formula shown and assume the inputs you enter hold for the whole term. Your own rate, fees, taxes and timing will differ, so treat the output as arithmetic to check a decision against, not as a recommendation.